Cult jewellery and accessories brand By Boe began in 2000 as an intimate retail shop (originally named Annika Inez) on the upper east side of Manhattan, which also served as Annika’s workshop. The designer’s Scandinavian roots and diverse creative experiences—including interior design studies at parsons and an apprenticeship with a couture dressmaker in Dubai—immediately yielded something altogether provocative and new in the contemporary jewellery market. Along with Annika’s uncommon take on architectural and nature-inspired pendants, cuffs, and earrings quickly gained attention.

Soon after opening their boutique, By Boe began to expand with a larger retail outpost in soho and the establishment of a new wholesale jewellery business. Today, By Boe's wholesale arm continues to thrive and expand in new and exciting markets.

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