There has never been a big masterplan behind Madam Stoltz. Instead, the driving forces have been creativity, fantasy and an adventurous mind. Combined with a deep fascination of the Asian style of living and the ability to seize the opportunities popping up when on the move.
It all began in the early 1990´s with a young Danish woman, Pernille Stoltz. In order to finance her Asian journey, Pernille bought jewelleries at flea markets in India and sold the same to tourists on the beaches in Greece.
After 3 years of travelling and a lot of adventures she returned to Denmark – with her head full of ideas of how to produce her own designs of handicrafts with some of the skillfull Indian craftsmen she had met on her journey.
In 1995, Pernille opened a small shop selling hooks, baskets, candle stands, jewellery and Indian saris in the latin quarter of Copenhagen. The shop gave Pernille the opportunity to travel to India frequently and to make her creative ideas become real. In 1997, Pernille started selling to other lifestyle- and giftshops in Denmark – and the wholesale business of Madam Stoltz was born.